What is KISS principle?!?

KISS is an acronym for the design principle "Keep it simple stupid." by Kelly Johnson, meaning "keep it just stupid simple!". Other variations include "keep it short and simple"[1], "keep it simple and straightforward".[2] or "keep it simple, Stupid!"[3] The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.

Some propose that it should follow its own advice by dropping the redundant letter and be just KIS, "keep it simple".[citation needed] Others believe that this final point is, in fact, essential.

Simplicity is key says Dom Sagolla, one of the founders of Twitter

Dom Sagolla is one of the creators of the micro-blogging service Twitter, and author of 140 Characters: A Style Guide for the Short Form.

Key advice
The simpler you make your idea, the easier it is... to understand the market and get it out there.
Dom's iPhone application development company DollarApp operates on an intriguing principle - using one person to create a new product in one month - and selling it for one dollar.


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A change agent who successfully led and supported HR transformations across a variety of industries, making significant progress in reducing costs and improving operating effectiveness through HR system and process improvements, organizational excellence programs (EFQM Model), shared services, centers of excellence, outsourcing and employee self-service. Commercially oriented and capable of driving the best practices in the areas of HR business partnering, talent management, total rewards, performance management, talent acquisition, HR information systems and localization.