What is the difference between Recruitment and Talent Acquisition?

Recruitment is a linear process, where employers source candidates for the existing vacancies currently available. This approach is reactive in its nature, thus leads to increased time-to-hire and cost-to-hire. At times organizations compromise even on quality in order to manage cost and time.

Talent Acquisition is ongoing cycle of process that start by building Employer Brand, communication of Employee Value Proposition and ongoing relationship with targeted Talent segments. This approach leads to the development of talent pools and talent pipelines eventually creating sustainable talent supply chain. Talent Acquisition is geared towards anticipated demand and typical hiring needs rather than the current talent demand. This leads to more strategic nature of the approach and significant improvements across all Recruitment KPIs.


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A change agent who successfully led and supported HR transformations across a variety of industries, making significant progress in reducing costs and improving operating effectiveness through HR system and process improvements, organizational excellence programs (EFQM Model), shared services, centers of excellence, outsourcing and employee self-service. Commercially oriented and capable of driving the best practices in the areas of HR business partnering, talent management, total rewards, performance management, talent acquisition, HR information systems and localization.